In one line
“They’re basically a business card cleaner-upper so AI and search engines say true things about your stores.”
Imagine your favorite pizza chain has 500 locations, and each one's address, hours, and phone number are listed differently on Google, Apple Maps, Facebook, and now ChatGPT. Yext keeps one master file of correct facts for every location and pushes it out everywhere, including to AI chatbots that answer questions like "is this place open now?" It also watches how a brand shows up when people ask AI or Google about it, and flags when a competitor is beating them in those answers. Think of it like a single control panel that keeps a company's information accurate across the whole internet, instead of updating fifty different websites by hand.
How they make money
revenue, fiscal year ended Jan 2026Large companies (retailers, banks, hospitals, restaurant chains) pay Yext ongoing fees to manage their location data, monitor visibility, and generate content across search and AI platforms.
- Add-on productsExtra tools like Reviews, Social, Pages, and Search, plus Hearsay products for financial advisors, likely sold as add-ons to the core subscription.Best guess
What it looks like
Captured when this card was madeThe fluff, decoded
“enterprise agentic marketing platform”
Software that uses AI helpers to manage a brand's info and content
“win every discovery moment across AI and search”
Show up correctly when people search or ask AI about you
“A flexible foundation for agentic marketing”
A system other AI tools can plug into
Every quote is checked against their homepage. If it isn't really there, it gets dropped.
Follow the incentives
Best guessLarge, multi-location companies like retail chains, banks, healthcare networks, and hospitality brands pay for Yext's subscription products.
Marketing teams at big brands with many physical locations, plus local franchise owners and financial advisors who need consistent, accurate listings.
Since they charge subscriptions based on locations and features used, Yext wants to keep adding more brand locations, more data sources, and more AI-related tools customers feel they can't do without.
Say it at dinner
“Yext basically makes sure ChatGPT doesn't tell people your store closes at the wrong time.”
Receipts
Updated- Yext, Inc. Form 10-K (filed 2026-03-10)Verified
- yext.comStated
- yext.com/platform/scoutStated
- yext.com/aboutStated
- Wikipedia: YextBackground
- Verified
- From a government filing, like an SEC annual report
- Stated
- The company says it on its own website
- Best guess
- Our reading of the sources when nothing says it outright
- Background
- From Wikipedia, for history only, never numbers
Written by AI from public sources. It can be wrong, and it isn't financial advice. Terms
Something wrong?
Know Yext well? Tell us what to fix. Fixes from a company email are marked as coming from the company.
