If it isn't verified, don't trust it.
Aperta is one place to check what a company really does and how it makes money. People read it, and AI reads it. Both get the same answer, and every fact shows where it came from.
Go to the record
For public companies, that's what they file with the SEC and other government records. For private companies, it's their own site today, and soon data they connect to us directly.
Label every fact
Each answer says how much to trust it, so you never have to guess which parts are proven.
Say it plainly
Then we write it so a 16-year-old could repeat it at dinner. Numbers only ever come from filings, never from the AI.
“Walmart pays P&G for soap, razors and diapers.”
What we never count as a source
They can point us to a company, but if a fact only lives there, it isn't on Aperta.
The labels
A government filing or official registry says it: SEC reports, USAspending.gov, the global legal entity registry. Linked to the record and its date.
The company says it on its own website. True to them, but still their words.
Our plain reading when nothing says it outright. Always marked. Never used for who pays whom or for market maps.
From Wikipedia, for history only. Never for money or numbers.
For companies
Public companies are checked against their filings, automatically. Private companies will be able to connect their own data to get it verified. Until then, anyone at the company can fix a card with Something wrong?. Nobody pays to change a card, and filings always win.
When we get it wrong
Tell us on the card. We email you a code to confirm it's you, check the fix against the sources, and update the card. A fix from a work email is marked as coming from the company.
What we keep about you
- Each company card, so the next person gets it instantly. Cards refresh every 7 days. Cards hold no personal data.
- A list of recently explained companies, shown on the home page.
- When you send a fix: your email, whether you confirmed it with the 6-digit code, and whether it belongs to the company. We keep confirmed work emails on file so we know who can speak for each company. We never show them publicly or sell them.
- When you type a market question: you get an instant preview. If you sign up for early access, we keep the question with your sign-up. Please don't type personal information into it.
- To count the finished market maps you open free each day: a scrambled (hashed) version of your IP address, kept 2 days. Never the address itself.
- When paid maps open and you buy one: Stripe handles the payment, and we never see your card number. We get your email from Stripe once, to send you the link to your map, and don't keep it. Your browser keeps a cookie that opens the maps you bought.
- When you ask for early access to market maps: your email and the markets you asked about, until you unsubscribe (one click, and it's deleted). Unconfirmed sign-ups are deleted after 12 months.
- When you ask us, on a finished map, to email you when checkout opens: your email and which map you wanted, used once to tell you, then deleted.
- How many times each card is read each week, by people and by AI agents. Just counts, nothing about who.
- When you use the contact form, including to ask for early access to Aperta for AI or company verification: your name, email and message, so we can reply.
- If you accept analytics cookies: which pages and features you use, tied to a random identifier, never to your email. You can change this any time in Cookie settings.
The full details are in our privacy policy. Want something removed? Send us a message.