Every answer shows its receipts.
Company homepages are written to impress, not to explain. We skip the slogans and go to sources that are harder to spin, then tell you exactly where each answer came from.
We read their website
The homepage plus the pages that give the game away: pricing, about, product and careers. Pricing pages in particular show who pays and how.
We find the company behind it
We look up the website on Wikidata, which often links it to the company's official SEC record. That tells us whether it's a public company.
We read the filings
Public companies must describe their business in their annual report (the 10-K), and their revenue comes straight from SEC financial data. Private companies that raised money often file a Form D, which shows where they're incorporated and how much they raised.
Aperta writes it in plain English
A quick one-liner shows up first. Then the full card, where every claim has to point to one of the sources above or be marked as a best guess.
We check the work
Numbers like revenue come from the filings, never from the AI. Every quote in the Fluff decoder is checked against the company's real homepage, and any quote that isn't there gets dropped.
How much to trust each answer
From a government filing: an SEC annual report, SEC financial data or a Form D.
The company says it on its own website. True to them, but still marketing.
Our reading of the sources when nothing says it outright. Most common for private companies.
From Wikipedia. Used for history and context only, never for money or numbers.
When we get it wrong
Every card has a Something wrong? box. Tell us what to fix and we email you a code to confirm it's really you. If your email is from the company itself (someone at ramp.com fixing Ramp's card), the fix is marked as coming from the company. We review every fix before the card changes.
What we keep
- Each company card, so the next person gets it instantly. Cards refresh every 7 days.
- A list of recently explained companies, shown on the home page.
- When you send a fix: your email, whether you confirmed it, and whether it belongs to the company. We keep confirmed work emails on file so we know who can speak for each company. We never show them publicly or sell them.
- When you use the contact form: your name, email and message, so we can reply.
- If you accept analytics cookies: anonymous counts of which pages and features get used. You can change this any time in Cookie settings.
The full details are in our privacy policy. Want something removed? Send us a message.