In one line
“They’re basically a spy camera and copywriter for how AI chatbots talk about your brand.”
Nowadays people ask ChatGPT or Google's AI things instead of googling them, like "what's the best e-bike?" Profound watches thousands of these AI answers and tells a company whether it got mentioned, ignored, or misquoted. Then its "AI Marketer" tool actually writes new web pages, ads, and social posts to fix the problem, and a human just approves the drafts. Think of it like a smoke detector plus a firefighter rolled into one, but for your brand's reputation inside AI chatbots.
How they make money
Businesses pay Profound for access to its dashboard and AI Marketer tool, with an Enterprise tier priced by custom quote based on how many prompts, brands, and AI platforms they want tracked. There's also a limited free trial to hook people in.
Stated- Usage-based creditsEven paying customers run on 'credits' for AI Marketer tasks, so heavier use likely costs more or requires a bigger plan.Stated
- Agency and partner dealsProfound has a partner program for marketing agencies, who may resell or bundle Profound for their clients.Stated
What it looks like
Captured when this card was madeThe fluff, decoded
“Multiply what you can accomplish with an AI Marketer trained on what consumers prompt, what agents cite, and the context only your teams have.”
Software that writes marketing content based on what people ask AI.
Every quote is checked against their homepage. If it isn't really there, it gets dropped.
Follow the incentives
Best guessMarketing teams at mid-size to large companies, especially ones worried about being invisible or misquoted in AI chatbot answers.
Marketers, PR teams, and content teams who need to track and improve their brand's presence in AI-generated answers.
Because pricing scales with prompts tracked and team size, Profound wants customers to track more topics, more AI platforms, and hand over more marketing work to its AI tool.
Say it at dinner
“Profound basically tells companies what ChatGPT says about them, then rewrites their website to fix it.”
Receipts
Updated- tryprofound.comStated
- tryprofound.com/pricingStated
- tryprofound.com/features/answer-engine-insightsStated
- Verified
- From a government filing, like an SEC annual report
- Stated
- The company says it on its own website
- Best guess
- Our reading of the sources when nothing says it outright
- Background
- From Wikipedia, for history only, never numbers
Written by AI from public sources. It can be wrong, and it isn't financial advice. Terms
Something wrong?
Work at Profound or know it well? Tell us what to fix. Corrections from a company email get marked as coming from the company.