Aperta

Peec AI

Private companypeec.ai

Private companies don't file much publicly, so some answers are best guesses. Each one is marked.

In one line

“They’re basically Google Analytics, but for how AI chatbots see your brand.”

Peec AI watches what ChatGPT, Perplexity, and Gemini say about your company and compares it to competitors. Think of it like a mirror that shows how AI chatbots perceive you—whether they mention you, rank you highly, and whether they say good or bad things. Marketing teams use it to figure out how to get AI chatbots to recommend them more often.

How they make money

Main wayMonthly subscriptions from marketing teams

Marketing teams pay monthly fees starting with a Starter plan and scaling up to Enterprise. Prices aren't listed publicly but the site has Starter, Pro, Advanced, and custom Enterprise tiers with different numbers of tracked prompts and features.

Stated
Also makes money from
  • Agency pricing for tracking multiple brandsAgencies managing multiple client brands can pay for separate tracking across all their clients' brands.Stated

What it looks like

If your marketing team signed up today:

  1. You pick search terms and AI models

    You create a list of prompts (search questions people ask) and pick which AI models to track—ChatGPT, Perplexity, Gemini, and others.

    Stated
  2. Peec watches and reports daily

    Every day, Peec runs those prompts through the AI models and records whether your brand gets mentioned, how high it ranks, and whether the AI says good or bad things about it.

    Stated
  3. You see trends and beat competitors

    A dashboard shows you charts of visibility, position, and sentiment over time, plus how you stack up against competitor brands in the same searches.

    Stated
Screenshot of homepage
Homepage open
Screenshot of pricing page
Pricing page open

The fluff, decoded

3/10
They say

“AI platforms are becoming the new search engines.”

It means

Chatbots are replacing Google as how people search.

They say

“Turn AI search insights into new customers with Peec AI”

It means

Use this data to get more sales from AI chatbots.

Every quote is checked against their homepage. If it isn't really there, it gets dropped.

Follow the incentives

Best guess
Who pays

Marketing teams and agencies pay subscription fees to track their brand performance.

Who uses it

SEO and content managers, marketing teams, and agencies use the dashboard to monitor how AI chatbots mention and rank their brands.

So they want

They want to help marketing teams get discovered more by AI chatbots and improve how those chatbots perceive their brands, so they keep paying for the tool and tell their agencies about it.

Competes withSemrushAhrefsSEMrushMoz

Say it at dinner

“AI chatbots are the new Google—we show you how they see your brand.”

Peec AI's market

Market maps · early access
Market map previewEvery company that competes with Peec AI for the same buyers
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  • Who pays each one, and how they charge
  • The money between them, straight from filings
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Receipts

Updated
3 sources3 Stated
What the labels mean
Verified
From a government filing or official registry, like an SEC report or USAspending.gov
Stated
The company says it on its own website, including the customer logos it shows
Best guess
Our reading of the sources when nothing says it outright
Background
From Wikipedia, for history only, never numbers

Checked against the sources above. It can still be wrong, and it isn't financial advice. Terms

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