McDonald's

Public company · NYSE: MCDmcdonalds.comSEC verified

Facts on this card come from SEC filings unless they're marked otherwise.

In one line

“They’re basically a massive fast-food chain that franchises restaurants worldwide.”

McDonald's sells burgers, fries, and chicken to customers at thousands of restaurants. Most of those restaurants are run by other people under a McDonald's license—kind of like how some coffee shops use the Starbucks name but aren't owned by Starbucks. The parent company makes money from selling food at corporate-run locations and from collecting fees from franchised restaurants.

How they make money

revenue, fiscal year ended Dec 2025
Total revenue$27B
Main wayFranchising and royalties from operators

McDonald's collects ongoing royalties, rent, and service fees from the franchisees who operate most of its restaurants worldwide. The company also operates some restaurants directly.

Best guess
Also makes money from
  • Sales at company-operated restaurantsMcDonald's generates revenue directly from customers at restaurants it owns and operates, primarily in the US and certain international markets.Best guess

What it looks like

If you ordered a meal today:

  1. You pick your order

    You browse the menu and select from burgers, chicken, fries, breakfast, or drinks—either in the restaurant, through their app, or via delivery.

    Stated
  2. You pay and get your food

    You pay at the counter, drive-through, or through the mobile app, and you get your order ready to eat.

    Best guess
  3. You eat and maybe earn rewards

    If you have the MyMcDonald's Rewards app, you collect points on your purchase that you can use for future meals.

    Stated

The fluff, decoded

2/10
They say

“Our Terms and Conditions have changed. Please take a moment to review the new McDonald's Terms and Conditions.”

It means

They updated their legal terms for ordering and rewards.

Every quote is checked against their homepage. If it isn't really there, it gets dropped.

Follow the incentives

Best guess
Who pays

Customers pay for food at McDonald's restaurants, and franchisees pay ongoing fees to McDonald's.

Who uses it

Anyone hungry can eat at a McDonald's restaurant anywhere in the world.

So they want

They want to expand their restaurant network globally and keep franchisees paying steady fees.

Competes withBurger KingWendy'sSubwayKFC

Say it at dinner

“McDonald's makes most of its money by letting other people run restaurants under their name.”

Receipts

Updated
What the labels mean
Verified
From a government filing, like an SEC annual report
Stated
The company says it on its own website
Best guess
Our reading of the sources when nothing says it outright
Background
From Wikipedia, for history only, never numbers

Written by AI from public sources. It can be wrong, and it isn't financial advice. Terms

Something wrong?

Know McDonald's well? Tell us what to fix. Fixes from a company email are marked as coming from the company.