?aperta

Duolingo

Private companySome answers are best guesses and are labeled that way
In one line

They're basically a free app that teaches you languages through games.

Explain it like I'm 16

Duolingo teaches you languages like Spanish, French, Japanese, and more through short, game-like lessons. It's free to use but makes money by letting you pay to remove ads and unlock extra features. Think of it like a mobile game that happens to teach you real languages. You compete with friends and earn points to stay motivated.

How they make money

Main way
Paid subscriptions for ad-free access

Users pay for a premium subscription to remove ads and unlock features like unlimited hearts (mistakes allowed) and offline mode. This is their main revenue source.

Best guess
Also makes money from
  • Ads shown to free usersThe app shows advertisements to users who don't pay for premium, generating ad revenue.
    Best guess

What it looks like

Live screenshots
Screenshot of homepage
Homepageopen

Fluff decoder

Fluff Score2/10
“Duolingo is the world's most popular way to learn a language.”
Duolingo claims to be the biggest language-learning app.
“It's 100% free, fun and science-based.”
The core lessons are free, designed to be enjoyable, and based on learning research.

Follow the incentives

Who pays

Users with premium subscriptions pay monthly or yearly for an ad-free experience.

Who uses it

Anyone wanting to learn a language for free, from kids to adults.

So they want

So they want to keep users coming back every day with fun, addictive lessons while getting enough people to pay for premium features.

Competes withBabbelRosetta StoneMemriseBusuuBest guess

Something wrong?

Work at Duolingo or know it well? Tell us what to fix. Corrections from a company email get marked as coming from the company.