Adyen

Private companyadyen.com

Private companies don't file much publicly, so some answers are best guesses. Each one is marked.

In one line

“They’re basically the infrastructure that lets big businesses accept payments worldwide.”

Adyen is a payment processor—think of it like a middleman that handles money when customers buy things online or in stores. Big companies like Meta and Adobe use Adyen to accept credit cards, digital wallets, and local payment methods all over the world. Instead of dealing with a dozen different payment systems, businesses plug into Adyen once and reach customers in 150+ currencies and 200+ local payment methods. They also help businesses offer their own financial products, like card issuing or buy-now-pay-later options.

How they make money

Main wayPer-transaction fees on payments

For each transaction, Adyen charges a fixed fee (around $0.13) plus a percentage of the transaction amount, which varies by payment method and location. This is their main revenue.

Stated
Also makes money from
  • Separate pricing for financial productsAdyen offers add-on services like card issuing and capital products that are priced separately from payment processing.Stated

What it looks like

If your company signed up today:

  1. Integrate Adyen's API once

    You add one API (a technical connection) to your app or website. It's designed to work for payments, sending money to vendors, and issuing cards—multiple use cases in one go.

    Stated
  2. Accept any payment method globally

    Your customers can now pay with credit cards, digital wallets, local payment methods, and buy-now-pay-later options across 150+ currencies, all handled by Adyen in the background.

    Stated
  3. Get paid with built-in tools

    Adyen handles settlement (getting your money), fraud detection, and optimization to improve conversion rates. You can also offer financial products under your own brand if you want.

    Stated
Screenshot of homepage
Homepage open
Screenshot of pricing page
Pricing page open

The fluff, decoded

4/10
They say

“Run payments, manage your data, and offer financial products in one platform.”

It means

They handle payments, provide transaction data, and let businesses offer financial services.

They say

“Control every aspect of your money.”

It means

Customers can manage all their money movements in one place.

Every quote is checked against their homepage. If it isn't really there, it gets dropped.

Follow the incentives

Best guess
Who pays

Big businesses like Meta, Adobe, and Prada pay Adyen transaction fees each time a customer makes a payment through them.

Who uses it

Any business that uses Adyen's services—from online retailers to restaurants to beauty platforms—uses the software to accept payments.

So they want

They want to process as many transactions as possible and convince businesses to use their add-on financial products to increase revenue per customer.

Competes withStripeSquarePayPalWorldpay

Say it at dinner

“Adyen is basically the plumbing that moves money when you buy anything online or in a store.”

Adyen's market

Market maps · early access
Market map previewEvery company that competes with Adyen for the same buyers2 companies found so far
  • Stripethe toll booth that lets websites and apps safely take your moneyStated
Follow the money
Early access

Get Adyen's full market map first.

  • Every company competing for the same buyers
  • Who pays each one, and how they charge
  • The money between them, straight from filings
  • A source on every row. No review sites, no guesses
Open the preview →

Receipts

Updated
4 sources1 Verified2 Stated1 Background
What the labels mean
Verified
From a government filing or official registry, like an SEC report or USAspending.gov
Stated
The company says it on its own website, including the customer logos it shows
Best guess
Our reading of the sources when nothing says it outright
Background
From Wikipedia, for history only, never numbers

Checked against the sources above. It can still be wrong, and it isn't financial advice. Terms

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